Sometimes you read a post that makes you go, wow.This is that post from Linds Redding. An incredibly gifted adman who recently lost a battle with cancer. http://www.lindsredding.com/2012/03/11/a-overdue-lesson-in-perspective/
I was recently catching up with a fellow creative when our conversation turned to an entry into the White Pencil. The White Pencil is a D&AD initiative where the winner wins a prestigious white pencil. This sounds relatively trivial for anyone ...
Sometimes lessons can be learnt from totally unrelated fields. Westerns, a personal favourite film genre of mine, can teach us more about innovation and running businesses then you'd initially like to believe. See below for ...
You often hear that ‘ideas can come from anywhere’, unless you’re employed as a creative in an ad agency, then from the creative’s pov it’s ‘ideas should come from me, because it’s my profession.’ It’s a difficult notion for others to accept. “You get paid… to think up ideas?” yet because ...
There has been the same rallying cry from ad agencies since the GFC that we have lost our way. Ad agencies have more and more assumed a slave-like role when tending their marketer’s needs (think of the captured Roman slaves waving ...
I have a lot of admiration for K-Swiss as a brand. I wanted to state that as an intro so this post doesn’t seem to be a takedown of the K-Swiss brand. Now as most of you might well know the Kenny ...
A creative partner who I work with often quotes Einstein. “The secret to creativity is knowing how to hide your sources” Unfortunately recently a lot of ads have come out shamelessly displaying theirs. In essence their source IS the idea. Honda has come out with a marshmallow super bowl remake of Ferris ...
In the modern day climate since the GFC we’ve seen ad agencies batten down the hatches and pretty much do as the client desires. Headlines have been changed, marketing semaphores have been sitting on designer’s shoulders, and to be honest everything’s been a big mess. This has all come about ...
For creatives working in ad agencies I think part of us is always fascinated as to how exactly the media arm of an agency works. Unlike the creative side, which despite cultural sensitivities is pretty global, the media department is stuffed ...
Design companies will sometimes chip in with ad concepts in their brand guidelines that are almost laughable. Meanwhile ad agencies will chip in with design templates that often suck. It’s a tit for tat thing that is done to muscle in ...
