Greece’s problems and how gilded brands are hard to reverse

Never has the world been so close to total chaos as when on Wednesday Greek Prime Minister George Papandreou offered a referendum as to whether the Greek people would accept a bail out plan much to the disbelief of some European leaders. Surprise, surprise, the next morning (just 20 minutes ago) ...

Be the squirrel

Ahhh, that elusive equation that makes people converse, interact and refer to brands. The modern day transmutation of lead to gold. It’s something that a lot of people talk about but few do it successfully. Yes, it’s true that agencies are the ...

Q-Codes for VHS’s.

Being in London for over a month now I would be blind not to see that Q codes are all around me.Rather than the novelty they have when I was in Middle East I see them everywhere in London. They're there ubiquitously placed on the bottom left hand ...

Being inefficiently, efficient.

The more I work in advertising, the more I realise that the laziest people (or apparently the laziest) are actually the most industrious. You just never really see it. I think the biggest example of this is with someone I don't ...

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