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Manifesto help

You start. You start with repeating parts of a sentence. Then, you add a few words from the ambitious yet refreshing strategy. You ask a question that’s not really a question? You don’t really answer it. But you take a pause. To make sure it feels like you have. ... ... The music elevates. Coldplay’s Clocks usually does the trick. More ...

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Of Mice and Men – Droga5 and the story that every London start-up goes through

Elon Musk once said “Running a start up is like eating glass. You just start to like the taste of your own blood.” Ouch. In the wake of Nik Studzinski’s departure from Droga5 London you have to look at advertising start ups with a similar philosophy. In London there have been ...

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10 years on

I’ve never been one for pomp and circumstance but I’ve just hit the big 10 year anniversary in advertising as a creative. The ol’ one zero. The ol’ The ol’ one… …zero. I was on the verge of celebrating with a ‘I’m turning 10 party’. Then ...

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The best blog entry on Scam Ads

I've just found a great blog entry by another advertising blog on Scam Ads. It talks about examples and why scam exists. http://www.adsulikeit.blogspot.co.uk/2013/04/by-roger-pe-its-awards-season-again.html

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We need more people like John Snow

Being an amateur history geek I passed by The London School of Hygene and Tropical Medicine (an awesome title in itself) as they were having an exhibition to celebrate the bicentenary of John Snow (1813-1858). John Snow was a disease ‘detective’ and was responsible for mapping out the Cholera outbreaks ...

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Modern Day advertising before DDB

Anyone who works in the vague realms of advertising knows the history of modern day insight advertising. For those who don’t know the story, simplified over the years is the following: DDB (the creative director being Bill Bernbach) and the creative hit team of Helmut Krone and Julian Koenig seemed to ...

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Where ideas end and direct appropriation starts.

A creative partner who I work with often quotes Einstein. “The secret to creativity is knowing how to hide your sources” Unfortunately recently a lot of ads have come out shamelessly displaying theirs. In essence their source IS the idea. Honda has come out with a marshmallow super bowl remake of Ferris ...

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