Sometimes I look back on my time in ad agencies in New Zealand and wish I could’ve told my former self to have stuck it out there for longer. The reason for this is as one famous Australian ECD once said, “advertising in New Zealand is like playing tennis without a ...
“How do you carve an elephant. You chip away anything that doesn’t look like an elephant and what’s left is an elephant”. Theodore W. Khell We’ve heard the simplest route is often the best when it comes to advertising. A little like Occum’s razor, the best communication is founded in the ...
I’ve never been one for pomp and circumstance but I’ve just hit the big 10 year anniversary in advertising as a creative. The ol’ one zero. The ol’ The ol’ one… …zero. I was on the verge of celebrating with a ‘I’m turning 10 party’. Then ...
Being the James Bond of advertising (not in terms of suaveness or looks but in terms of ending up in random places around the world) I’ve seen a cornucopia of agencies and how they work from the inside. From Kenya to Saudi Arabia, from Ethiopia to the United Kingdom, advertising agencies ...
For creatives working in ad agencies I think part of us is always fascinated as to how exactly the media arm of an agency works. Unlike the creative side, which despite cultural sensitivities is pretty global, the media department is stuffed ...
View The differences of media buying from country to country. →
