I live in America. The home of bald Eagles, Laverne & Shirley, and spending over a year on a single marketing brief. “It’s because the market is so much bigger” you’ll hear. The thing is the I have no qualms spending a year on something as long as it’s really, really good. Like ...
You start. You start with repeating parts of a sentence. Then, you add a few words from the ambitious yet refreshing strategy. You ask a question that’s not really a question? You don’t really answer it. But you take a pause. To make sure it feels like you have. ... ... The music elevates. Coldplay’s Clocks usually does the trick. More ...
It takes a deadly virus to knock Trump off the news cycle but there we have it. Coronavirus, thanks to someone kissing a bat is now the daily reality we all face. It’s created a run on common commodities, created panic in the aging ...
View With Coronavirus, can creatives actually work from home now thanks? →
Over the last few years there has been a definite pivot from the traditional above-the-line ad agencies towards servicing social media. Why? Well, it’s certainly not for the prestige or the brou-ha-ha. After all social is the ugly sister of media (displacing radio for last place in the glamor stakes). The majority of ...
Friedrich Nietzsche once wrote “To see others suffer does one good, to make others suffer even more: this is a hard saying but an ancient, mighty, human, all-too-human principle... Without cruelty there is no festival.” Why does this statement feel like it should be embedded in the motto of every ad agency. TBWA: ...
View Sadism and its causal link with creativity inside advertising agencies →
I was asked the other day a curveball by someone outside of the industry. It wasn’t the usual eyeball rolling fodder of “have you done any ads I would have seen?” or “what do you work on? TV or print or…” ...
View Let’s not get contaminated with the results, okay people? →
In the early days of youtube, we saw a myriad of ad agencies from good to awful that used youtube vids as ‘inspiration’ for their ads. In fact it still goes on today. ...
