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Sadism and its causal link with creativity inside advertising agencies

Friedrich Nietzsche once wrote “To see others suffer does one good, to make others suffer even more: this is a hard saying but an ancient, mighty, human, all-too-human principle... Without cruelty there is no festival.” Why does this statement feel like it should be embedded in the motto of every ad agency. TBWA: ...

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Published on Oct 26, 2013
Filed under: Advertising

The agency naming game

It’s an anomaly. An advertising agency whose trade is to 'be creative' quite often has the least creative name possible. Often sounding like a secret society for admittance to the annual Soggy Biscuit beat off championships, they seem to be law firms masquerading as ad agencies. Break out the cognac and ...

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Published on Mar 20, 2013
Filed under: Ad Agencies
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