Over the last few years there has been a definite pivot from the traditional above-the-line ad agencies towards servicing social media. Why? Well, it’s certainly not for the prestige or the brou-ha-ha. After all social is the ugly sister of media (displacing radio for last place in the glamor stakes). The majority of ...
In the early days of youtube, we saw a myriad of ad agencies from good to awful that used youtube vids as ‘inspiration’ for their ads. In fact it still goes on today. ...
In bigger markets it is a common practice to split the advertising account between several agencies down into discipline. Ideally the direct would go to a direct specific agency, the above the line, to the above the line agency, and so on. This sounds an ideal solution. You have the most ...
