Over the last few years there has been a definite pivot from the traditional above-the-line ad agencies towards servicing social media. Why? Well, it’s certainly not for the prestige or the brou-ha-ha. After all social is the ugly sister of media (displacing radio for last place in the glamor stakes). The majority of ...
“How do you carve an elephant. You chip away anything that doesn’t look like an elephant and what’s left is an elephant”. Theodore W. Khell We’ve heard the simplest route is often the best when it comes to advertising. A little like Occum’s razor, the best communication is founded in the ...
For creatives working in ad agencies I think part of us is always fascinated as to how exactly the media arm of an agency works. Unlike the creative side, which despite cultural sensitivities is pretty global, the media department is stuffed ...
View The differences of media buying from country to country. →
