Sadism and its causal link with creativity inside advertising agencies

Friedrich Nietzsche once wrote “To see others suffer does one good, to make others suffer even more: this is a hard saying but an ancient, mighty, human, all-too-human principle... Without cruelty there is no festival.” Why does this statement feel like it should be embedded in the motto of every ad agency. TBWA: ...

View Sadism and its causal link with creativity inside advertising agencies →