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Around the world with 80 planners.

Being the James Bond of advertising (not in terms of suaveness or looks but in terms of ending up in random places around the world) I’ve seen a cornucopia of agencies and how they work from the inside. From Kenya to Saudi Arabia, from Ethiopia to the United Kingdom, advertising agencies ...

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Published on Dec 11, 2012
Filed under: Advertising Agencies

The differences of media buying from country to country.

For creatives working in ad agencies I think part of us is always fascinated as to how exactly the media arm of an agency works. Unlike the creative side, which despite cultural sensitivities is pretty global, the media department is stuffed ...

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Published on Nov 07, 2011
Filed under: Advertising
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