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Modern Day advertising before DDB

Anyone who works in the vague realms of advertising knows the history of modern day insight advertising. For those who don’t know the story, simplified over the years is the following: DDB (the creative director being Bill Bernbach) and the creative hit team of Helmut Krone and Julian Koenig seemed to ...

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The next big thing

When I was at ad-school it was always stressed to innovate. Even though few of us ‘got’ or grasped what internet advertising could do, we all knew internet advertising would go on to do some pretty big business in the wake of the BMW film spots of 2002. When we ...

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