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Dancing in the Dark – Social as by Ad Agencies

Over the last few years there has been a definite pivot from the traditional above-the-line ad agencies towards servicing social media. Why? Well, it’s certainly not for the prestige or the brou-ha-ha. After all social is the ugly sister of media (displacing radio for last place in the glamor stakes). The majority of ...

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Kloutaholics

I recently attended the last Converge event of the year. Converge is a tech/design/management collaboration seminar that runs in London. Perhaps the most interesting revelation of the night for me was a speaker that touched on Klout. And how businesses are ...

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Social Media > An Idea

I was recently catching up with a fellow creative when our conversation turned to an entry into the White Pencil. The White Pencil is a D&AD initiative where the winner wins a prestigious white pencil. This sounds relatively trivial for anyone ...

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