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Different names. Same dog.

Will a dog react to commands in languages outside of its native one? Will a Puli (a long haired Polish dog) respond to fetch? Or will it only respond to pobrać? This was the conversation that was being animatedly discussed beside me one day in a pub by a couple who perhaps ...

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Let’s not get contaminated with the results, okay people?

I was asked the other day a curveball by someone outside of the industry. It wasn’t the usual eyeball rolling fodder of “have you done any ads I would have seen?” or “what do you work on? TV or print or…” ...

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Modern Day advertising before DDB

Anyone who works in the vague realms of advertising knows the history of modern day insight advertising. For those who don’t know the story, simplified over the years is the following: DDB (the creative director being Bill Bernbach) and the creative hit team of Helmut Krone and Julian Koenig seemed to ...

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Content doesn’t have a reference point

In the early days of youtube, we saw a myriad of ad agencies from good to awful that used youtube vids as ‘inspiration’ for their ads. In fact it still goes on today. ...

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Being a bitch to the marketing department

In the modern day climate since the GFC we’ve seen ad agencies batten down the hatches and pretty much do as the client desires. Headlines have been changed, marketing semaphores have been sitting on designer’s shoulders, and to be honest everything’s been a big mess. This has all come about ...

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