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Pleasing is a disservice

I live in America. The home of bald Eagles, Laverne & Shirley, and spending over a year on a single marketing brief. “It’s because the market is so much bigger” you’ll hear. The thing is the I have no qualms spending a year on something as long as it’s really, really good. Like ...

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Let’s not get contaminated with the results, okay people?

I was asked the other day a curveball by someone outside of the industry. It wasn’t the usual eyeball rolling fodder of “have you done any ads I would have seen?” or “what do you work on? TV or print or…” ...

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The story at the bottom of the sea

The reason why I’m telling the following story in detail, is I'm seeing more and more collaborations between disparate industries.  It's exciting, and it's memorable. Read on for what I mean. The Troll A platform is an offshore gas platform off the West Coast of Norway. Construction on the platform started on ...

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