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Ad creatives in London v New Zealand

Sometimes I look back on my time in ad agencies in New Zealand and wish I could’ve told my former self to have stuck it out there for longer. The reason for this is as one famous Australian ECD once said, “advertising in New Zealand is like playing tennis without a ...

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Minimalislaughter

“How do you carve an elephant. You chip away anything that doesn’t look like an elephant and what’s left is an elephant”. Theodore W. Khell   We’ve heard the simplest route is often the best when it comes to advertising. A little like Occum’s razor, the best communication is founded in the ...

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Modern Day advertising before DDB

Anyone who works in the vague realms of advertising knows the history of modern day insight advertising. For those who don’t know the story, simplified over the years is the following: DDB (the creative director being Bill Bernbach) and the creative hit team of Helmut Krone and Julian Koenig seemed to ...

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Kenny Powers, K-Swiss Tubes and the art of hiding your sources.

I have a lot of admiration for K-Swiss as a brand. I wanted to state that as an intro so this post doesn’t seem to be a takedown of the K-Swiss brand. Now as most of you might well know the Kenny ...

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