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Ad creatives in London v New Zealand

Sometimes I look back on my time in ad agencies in New Zealand and wish I could’ve told my former self to have stuck it out there for longer. The reason for this is as one famous Australian ECD once said, “advertising in New Zealand is like playing tennis without a ...

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What’s in a name?

I was thinking this morning about how the hardest part of writing the script of Ghostbusters would have been what exactly do you call them? What would an alternative name be? I can’t see Bill Murray kicking open a door to reveal ...

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