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Dancing in the Dark – Social as by Ad Agencies

Over the last few years there has been a definite pivot from the traditional above-the-line ad agencies towards servicing social media. Why? Well, it’s certainly not for the prestige or the brou-ha-ha. After all social is the ugly sister of media (displacing radio for last place in the glamor stakes). The majority of ...

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The story at the bottom of the sea

The reason why I’m telling the following story in detail, is I'm seeing more and more collaborations between disparate industries.  It's exciting, and it's memorable. Read on for what I mean. The Troll A platform is an offshore gas platform off the West Coast of Norway. Construction on the platform started on ...

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Content doesn’t have a reference point

In the early days of youtube, we saw a myriad of ad agencies from good to awful that used youtube vids as ‘inspiration’ for their ads. In fact it still goes on today. ...

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