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The art of collaboration

You often hear that ‘ideas can come from anywhere’, unless you’re employed as a creative in an ad agency, then from the creative’s pov it’s ‘ideas should come from me, because it’s my profession.’ It’s a difficult notion for others to accept. “You get paid… to think up ideas?” yet because ...

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Sun Tzu – The Art of Advertising

There has been the same rallying cry from ad agencies since the GFC that we have lost our way. Ad agencies have more and more assumed a slave-like role when tending their marketer’s needs (think of the captured Roman slaves waving ...

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The differences of media buying from country to country.

For creatives working in ad agencies I think part of us is always fascinated as to how exactly the media arm of an agency works. Unlike the creative side, which despite cultural sensitivities is pretty global, the media department is stuffed ...

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