The reason why I’m telling the following story in detail, is I'm seeing more and more collaborations between disparate industries. It's exciting, and it's memorable. Read on for what I mean. The Troll A platform is an offshore gas platform off the West Coast of Norway. Construction on the platform started on ...
Sometimes you read a post that makes you go, wow.This is that post from Linds Redding. An incredibly gifted adman who recently lost a battle with cancer. http://www.lindsredding.com/2012/03/11/a-overdue-lesson-in-perspective/
Sometimes lessons can be learnt from totally unrelated fields. Westerns, a personal favourite film genre of mine, can teach us more about innovation and running businesses then you'd initially like to believe. See below for ...
You often hear that ‘ideas can come from anywhere’, unless you’re employed as a creative in an ad agency, then from the creative’s pov it’s ‘ideas should come from me, because it’s my profession.’ It’s a difficult notion for others to accept. “You get paid… to think up ideas?” yet because ...
There has been the same rallying cry from ad agencies since the GFC that we have lost our way. Ad agencies have more and more assumed a slave-like role when tending their marketer’s needs (think of the captured Roman slaves waving ...
For creatives working in ad agencies I think part of us is always fascinated as to how exactly the media arm of an agency works. Unlike the creative side, which despite cultural sensitivities is pretty global, the media department is stuffed ...
View The differences of media buying from country to country. →
