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Dancing in the Dark – Social as by Ad Agencies

Over the last few years there has been a definite pivot from the traditional above-the-line ad agencies towards servicing social media. Why? Well, it’s certainly not for the prestige or the brou-ha-ha. After all social is the ugly sister of media (displacing radio for last place in the glamor stakes). The majority of ...

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Let’s not get contaminated with the results, okay people?

I was asked the other day a curveball by someone outside of the industry. It wasn’t the usual eyeball rolling fodder of “have you done any ads I would have seen?” or “what do you work on? TV or print or…” ...

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Before they were famous they were in advertising

Not too many children say they want to grow up to work in advertising. So it’s always refreshing when some people manage to flee the traps of the 9 to 9 grind and follow their passion outside of the industry. Here are the best of them: Joseph Heller - The author of ‘Catch ...

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Around the world with 80 planners.

Being the James Bond of advertising (not in terms of suaveness or looks but in terms of ending up in random places around the world) I’ve seen a cornucopia of agencies and how they work from the inside. From Kenya to Saudi Arabia, from Ethiopia to the United Kingdom, advertising agencies ...

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