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Pleasing is a disservice

I live in America. The home of bald Eagles, Laverne & Shirley, and spending over a year on a single marketing brief. “It’s because the market is so much bigger” you’ll hear. The thing is the I have no qualms spending a year on something as long as it’s really, really good. Like ...

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10 years on

I’ve never been one for pomp and circumstance but I’ve just hit the big 10 year anniversary in advertising as a creative. The ol’ one zero. The ol’ The ol’ one… …zero. I was on the verge of celebrating with a ‘I’m turning 10 party’. Then ...

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The next big thing

When I was at ad-school it was always stressed to innovate. Even though few of us ‘got’ or grasped what internet advertising could do, we all knew internet advertising would go on to do some pretty big business in the wake of the BMW film spots of 2002. When we ...

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