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Of Mice and Men – Droga5 and the story that every London start-up goes through

Elon Musk once said “Running a start up is like eating glass. You just start to like the taste of your own blood.” Ouch. In the wake of Nik Studzinski’s departure from Droga5 London you have to look at advertising start ups with a similar philosophy. In London there have been ...

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Ad creatives in London v New Zealand

Sometimes I look back on my time in ad agencies in New Zealand and wish I could’ve told my former self to have stuck it out there for longer. The reason for this is as one famous Australian ECD once said, “advertising in New Zealand is like playing tennis without a ...

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Key West Inc.

Beyond Miami and the glades, there’s a bridge that leads to the Keys. If you’ve never been on them, you need to before you die – the most famous of these bridges is the seven mile bridge. It divides the Atlantic Ocean from the Gulf of Mexico. It’s a bridge ...

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Minimalislaughter

“How do you carve an elephant. You chip away anything that doesn’t look like an elephant and what’s left is an elephant”. Theodore W. Khell   We’ve heard the simplest route is often the best when it comes to advertising. A little like Occum’s razor, the best communication is founded in the ...

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Let’s not get contaminated with the results, okay people?

I was asked the other day a curveball by someone outside of the industry. It wasn’t the usual eyeball rolling fodder of “have you done any ads I would have seen?” or “what do you work on? TV or print or…” ...

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Before they were famous they were in advertising

Not too many children say they want to grow up to work in advertising. So it’s always refreshing when some people manage to flee the traps of the 9 to 9 grind and follow their passion outside of the industry. Here are the best of them: Joseph Heller - The author of ‘Catch ...

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The agency naming game

It’s an anomaly. An advertising agency whose trade is to 'be creative' quite often has the least creative name possible. Often sounding like a secret society for admittance to the annual Soggy Biscuit beat off championships, they seem to be law firms masquerading as ad agencies. Break out the cognac and ...

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Why can’t you just integrate!!?

In bigger markets it is a common practice to split the advertising account between several agencies down into discipline. Ideally the direct would go to a direct specific agency, the above the line, to the above the line agency, and so on. This sounds an ideal solution. You have the most ...

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Advertnomics

Recently, a friend pointed me in the direction of this article: http://www.voxeu.org/article/advertising-and-consumer-prices He’s an economist, and I’m not. Which means one thing. I spent the best part of 10 minutes trying to decipher it. But once I did decipher it, some ...

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Q-Codes for VHS’s.

Being in London for over a month now I would be blind not to see that Q codes are all around me.Rather than the novelty they have when I was in Middle East I see them everywhere in London. They're there ubiquitously placed on the bottom left hand ...

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