Work from August, 2014

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I see ad agencies

We need ad agencies like I need cancer. We are bombarded and berated with bright neon lights purloining everything from hand sanitizer through to funeral care. Yet we tolerate their existence. We even endorse them at certain points in our life. Could advertising be some sort of reflection of humanity, that we ...

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“How do you carve an elephant. You chip away anything that doesn’t look like an elephant and what’s left is an elephant”. Theodore W. Khell   We’ve heard the simplest route is often the best when it comes to advertising. A little like Occum’s razor, the best communication is founded in the ...

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