Work from September, 2012

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Sun Tzu – The Art of Advertising

There has been the same rallying cry from ad agencies since the GFC that we have lost our way. Ad agencies have more and more assumed a slave-like role when tending their marketer’s needs (think of the captured Roman slaves waving ...

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Kenny Powers, K-Swiss Tubes and the art of hiding your sources.

I have a lot of admiration for K-Swiss as a brand. I wanted to state that as an intro so this post doesn’t seem to be a takedown of the K-Swiss brand. Now as most of you might well know the Kenny ...

View Kenny Powers, K-Swiss Tubes and the art of hiding your sources.

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