Work from November, 2011

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The differences of media buying from country to country.

For creatives working in ad agencies I think part of us is always fascinated as to how exactly the media arm of an agency works. Unlike the creative side, which despite cultural sensitivities is pretty global, the media department is stuffed ...

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A manifesto on why a company doesn’t need a manifesto

Design companies will sometimes chip in with ad concepts in their brand guidelines that are almost laughable. Meanwhile ad agencies will chip in with design templates that often suck. It’s a tit for tat thing that is done to muscle in ...

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Greece’s problems and how gilded brands are hard to reverse

Never has the world been so close to total chaos as when on Wednesday Greek Prime Minister George Papandreou offered a referendum as to whether the Greek people would accept a bail out plan much to the disbelief of some European leaders. Surprise, surprise, the next morning (just 20 minutes ago) ...

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